The California Consumer Privacy Act of 2018 extends individual civil rights into the digital age. It imposes obligations on certain for-profit entities with respect to consumer privacy rights and the protection of personal information.

If you have privacy concerns, Andreas Cook & Associates can help. Our firm has been protecting the rights of individuals in Southern California since 1994. We put high-level customer service at the top of our firm’s priorities and provide highly personalized legal help to those who seek our services. 

Work one-on-one with a Long Beach privacy rights attorney at Andrea Cook & Associates. Contact us online or at (562) 203-1123 for a free initial consultation. We serve clients throughout Southern California. 

The California Consumer Privacy Act of 2018

The California Consumer Privacy Act of 2018 (CCPA) provides consumers with certain controls over the use of their personal information that is collected by businesses. 

Generally, these rights include:

• The right to know what personal information is collected about you by a business as well as how that business uses or shares this information
• The right to have personal information collected about you deleted (with some exceptions)
• The right to opt-out of having your personal information sold to others
• The right to not be discriminated against because you exercised any CCPA right

As a California consumer, you can request businesses to disclose to you the personal information they have collected about you. Businesses must notify you of what types of personal data they collect and what they do with that data. The law applies to many companies and includes data brokers, who are in the business of information collection and sale to third parties. 

Personal information can include your name, email address, Social Security number, internet browsing history, products you have purchased in the past, your geolocation information, and other information that creates a personal profile about your consumer preferences. 

The CCPA applies to for-profit companies that meet certain criteria, such as those meeting certain gross annual revenue thresholds, the percentage of revenue they derive from the sale of personal information, and more. 

Where data breaches have occurred, you can sue a business under the CCPA if your case falls within certain parameters. 

Whether you are a private citizen who has had your privacy rights violated or a business owner who is facing a privacy rights dispute from others, our team can provide knowledgeable counsel and representation in this critical matter.